I’m a writer. Right now I use my powers of word control to brainwash people and small animals into buying products, brands and services that they don’t know they absolutely cannot live without yet. I’ve gotten on alright at it too. But sure have a look around and judge for yourself.

What? You want to know more? You’re not some kind of stalker or anything, are you? Is that you across the road in the rain? Staring up at my window?


Okay, if you say so. Let’s see, I’ve been writing copy and coming up with ideas for the stuff audiences think they want to flick past and fast-forward through since 1998. I’ve worked here in Dublin my entire career to date for agencies including The Helme Partnership, Cawley Nea\TBWA, Rothco, Irish International and McCann Dublin, where I am currently Creative Director. I’ve produced work for many of the country’s, and the world’s, leading brands. Who knows, maybe I’ll be adding your brand or product to the list soon.