Developed internationally, this campaign was about localising the global creative idea for the Irish market, giving it a more human voice and selling the product as much as the brand.
When you truly love something, you protect it in the best way. You know, like, with a possessed toy robot, a miniature life jacket, a murderous guard dog, or plain old insanity.
Developed internationally, this campaign was about localising the global creative idea for the Irish market, giving it a more human voice and selling the product as much as the brand.