I used my commercial creative experience to develop copy that would speak to healthcare practitioners (HCPs) about new devices and therapeutics in the same way they would be spoken to about consumer items outside of the clinical setting.
Of course, all claims I wrote, whether in emails, newsletters, display or video scripts, had to be substantiated via conclusions and findings made in peer-reviewed medical studies – something I became very experienced in, marking up numerous reference packs for medical approval.
I also worked on the content strategy for the external Novartis Venture Fund, reviewing, adapting and implementing new tone of voice pillars as the fund stepped up a gear in its investment into innovative life science companies and therapies.
I designed content for a number of disease awareness campaigns (DACs) for rare diseases like periodic fever syndromes and not-so-rare conditions such as amblyopia. The websites integral to these campaigns have a fixed shelf life, so are not online anymore. You can take a look at some of the content developed for the amblyopia DAC by clicking the image below.
